Why Subscribe?

This newsletter is for people building something (or thinking about it) and want a real, unfiltered look at what that actually looks like.

I write about business, entrepreneurship, and life from the middle of the mess, not from the finish line. I’m not here to pitch formulas or pretend it’s all passive income and sunsets. I’m in the trenches, figuring it out in real time. Sometimes it works. Sometimes it blows up. Either way, I share what I learn.

What You’ll Get

• Stories of things I’ve tried and failed at

• Experiments I’m running right now in business and life

• Breakdowns of different business models and why they work (or don’t)

• Lessons I wish I learned earlier

• The occasional self-deprecating joke to keep it all from getting too bleak

Everything gets delivered to your inbox Monday morning (or the Substack app if you’re fancy). No fluff, no spam, no “10x your revenue in 30 days” nonsense.

Join the Crew

If you’ve ever felt like everyone else has it figured out but you’re still duct-taping things together — welcome. You’re not alone. Join the comments, share your own stories, or just quietly nod along. This is a place for builders, breakers, testers, and doers.